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--- Feature of the Month ---

REVIEW: The style could be summarized in a single phrase: 'Oasis meets The Verve', it's got the helicopters from a recent Oasis video ('Be Here Now'), and the famous intro/riff from 'Bittersweet Symphony'. Could it be that Vauxhall are really aiming this ad at the younger driver? Nah, surely not :-)

The ad starts off rather mysteriously, with a dark screen revealing some helicopters flying in on some kind of mission. This in itself isn't completely new to us. Countries have been 'invaded' by cars before - recently we saw an Audi smuggled into the East in an underwater bag. Of course the ad finishes with the obligatory shots of the car cruising the kind of roads we'd all love to drive, but the presentation of this ad is still immaculate.

Despite my little quip above, it's not quite clear who the target audience is supposed to be. It's not advertised as being fun, cheap and fast, nor is it aimed at the everyday white-collar working man to drive to the office in.

Visuals